TD Ameritrade social campaign for the Winter Olympics. 

2014 CLIO Sports Award Winner

The Olympic campaign for TD Ameritrade used the hashtag #itaddsup to demonstrate the concept of small actions leading to great rewards over time. With each mention of the hashtag, seven “Olympic Hopefuls” were brought one mile closer to a fully sponsored trip to Sochi. 
 


Watch the case study video for a more in-depth look at the campaign.
 


Selected “athlete card” templates, posted to various social media outlets.

The athlete page used a dynamic grid to pull in social posts with the #itaddsup hashtag.

 


CREDITS:

Agency: Huge

Role: Visual Designer

Creative Director: Ross Maupin

Art Director: Jen Tank

Copywriter: Howard Myint

User Experience: Kunal Patel, Tara Hosseinipour